主讲人:Paul Mascarenas, Ford CTO 讲座时间：2013年6月28日下午14:30 讲座地点：民主湖报告厅 主办单位：重庆大学工程学部（www.fe.cqu.edu.cn） 欢迎各单位老师、同学参加，并针对有关问题现场提问。 Abstract:1.Driving Innovation and what’s changed at Ford：
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Customer Focus – experiential
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Brand Focus – Quality, Safe, Green and Smart
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2.Fostering a culture of Innovation from our early days as a Company, to today and what that means：
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Partnering and university collaboration
3.The results–Brand equity and image, Revenue, Profits, Shareholder Value, Employee Satisfaction；
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Great Products, Strong Business and Better World!
Biography:Paul Mascarenas is chief technical officer and vice president, Ford Research and Innovation.He is responsible for leading Ford’s worldwide research organization based in Dearborn, Mich., and Aachen, Germany, overseeing the planning, development and implementation of the company’s top global technology objectives. Prior to his current role, Mascarenas served as vice president of Engineering for Global Product Development, guiding the engineering teams for car, truck, SUV and crossover vehicles for Ford Motor Company brands. He also was instrumental in the development and implementation of Ford Brand DNA. Since joining Ford in 1982, Mascarenas has amassed extensive experience in product development, having held various positions in product planning, program management, body engineering and powertrain while on assignments in Germany, the United Kingdom and the United States. He was appointed a company vice president in January 2005 and has held his current position since January 2011. Mascarenas holds a Mechanical Engineering degree from the University of London, King's College in England. He is a Fellow of the Institution of Mechanical Engineers, an SAE International Fellow and serves as a member of the FISITA Honorary Committee. |
